Garwood's landmark music venue Crossroads is now selling all sorts of merchandise on its website. However, the Northside favorite for indy rock and local acts does not market itself as a joint in Garwood, New Jersey. In fact, from the looks of the hats, shirts and other goodies online, none of the swag even mentions the Industrial Center of Union County at all.
It's not uncommon for other bars and restaurants to play up their locale in their advertising, marketing and merchandising efforts.
Hey Crossroads, how about some love for your hometown?